The Smell of Brewing Coffee

The aroma of freshly roasted, freshly ground, brewing coffee is unbeatable. If you’ve woken up to the smell of brewing coffee, you know the feeling! If you’ve walked past a Starbucks on a cold day, smelt the coffee filled air and felt the urge to step in, you know the feeling!  If you’ve starred aimlessly at your desktop all morning at work until the courteous coffee guy brewed a fresh pot of coffee, you know the feeling! If you've watched the continuous rain drops outside your bedroom window and felt nostalgic while holding that warm cup of coffee, you know the feeling! And if you've thought of the prospect of all your dreams coming true, while watching the steam from your coffee filter fog the air, you know the feeling!  

The lingering aroma does so much, it intoxicates – excites – awakens – jolts – energizes – de-stresses. (Just FYI: there is a scientific study that states that the smell of coffee helps sleep deprived animals feel awake and alert.) The smell of brewed coffee that engulfs the air outside the coffee shop is an inexpensive marketing gimmick. 1 out of 5 people are attracted to the smell and feel the impulse to grab a coffee on-the-go just from the passerby smell. I’m 1 of those 5 people for sure!

As The Cranberries rightly said, “Wake up and smell the coffee!”