According to Chinese mythology/zodiac it might be the year of the dragon, but undoubtedly, so far it’s been the year of the dogs. Did you watch the Superbowl? The most popular (by viewers' vote) commercials were those that featured dogs. Especially for those of us who fancy dogs, we jumped on the band wagon whether the ads were funny or not (not to take away due credit from the advertising houses and directors of those ads, they did a darn good job).
Dogs and Talking Babies are bigger than celebrities this year. They are much much more delightful, and waaay way cheaper for their time. You might say that they are harder to work with, with regard to direction and script, but if you compare the making-of-the-ad videos between Kim Kardharsian and Bolt (the Volkswagen dog), you will decide for yourself. I think the advertising industry is moving to a better platform now. We need to stop idolizing idiots (the Kardharsians & Snookies of the world) and go back to things that will actually tick: humor and emotion. With dogs & babies, you will almost certainly accomplish that checklist.
Whenever I talk about dogs, I remember the last few lines from the movie/book Marley & me, "A dog has no use for fancy cars or big homes or designer clothes. Status symbol means nothing to him. A waterlogged stick will do just fine. A dog judges others not by their color or creed or class but by who they are inside. A dog doesn't care if you are rich or poor, educated or illiterate, clever or dull. Give him your heart and he will give you his. It was really quite simple, and yet we humans, so much wiser and more sophisticated, have always had trouble figuring out what really counts and what does not." Amen.
I can't resist this other quote: "A person can learn a lot from a dog, even a loopy one like ours. Marley taught me about living each day with unbridled exuberance and joy, about seizing the moment and following your heart. He taught me to appreciate the simple things-a walk in the woods, a fresh snowfall, a nap in a shaft of winter sunlight. And as he grew old and achy, he taught me about optimism in the face of adversity. Mostly, he taught me about friendship and selflessness and, above all else, unwavering loyalty.”
If you haven't already seen these ads, you must:
The Dog Strikes Back: Volkswagen Game Day Commercial 2012
Doritos - Man's Best Friend Superbowl Commercial 2012
Kim Kardharsian's Replacement: Skechers: Go Run Mr. Quiggly
P.S: I miss you Ira, my love. Yes, my Irish Setter reads my blog.
P.S.S: Volkswagen, Subaru, Doritos, and Skechers: I'll accept cash or free samples for endorsing your ads :D
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